Top 5 Beauty Retail Apps in Romania: Q3 2024 Performance

During Q3 2024, the top beauty retail apps in Romania exhibited varied performance trends in terms of weekly downloads and active users, as reported by Sensor Tower. These insights provide a snapshot of the market dynamics for the beauty retail category on a unified platform.

Mein dm from dm-drogerie markt GmbH + Co. KG saw a consistent increase in weekly downloads, peaking at around 36.6K in late September. The app's active users also grew steadily, reaching approximately 141K by the end of the quarter.

Notino: profumi e cosmetici experienced fluctuations in weekly downloads, starting at 13K in early July and stabilizing around 9.6K by the end of September. Weekly active users showed a similar trend, peaking at 48.8K in the second week before settling at about 42.3K.

SEPHORA - Maquillage, Parfum had its highest downloads in early September with 7.5K. Active users followed a similar pattern, reaching a peak of 27.8K in the first week of September.

Douglas Parfumerie & Cosmetice showed a decline in downloads throughout the quarter, with numbers halving from early July to September. Unfortunately, active user data wasn't available for this app.

Finally, Oriflame displayed an upward trend in downloads, reaching a high of 2.3K in the last week of September. Active users also increased, rising from 9.1K in early July to nearly 12K by the quarter's end.

These performance metrics offer valuable insights into the beauty retail app market in Romania. For more detailed analytics and insights, visit Sensor Tower.